According to the “Global Electronic Cigarette Industry Blue Book”, China’s electronic cigarette exports reached US$13.8 billion in the first half of 2023, and Shenzhen supply chain companies accounted for 90% of global production capacity. At the same time, the Southeast Asian market has emerged: the number of electronic cigarette users in Indonesia and Malaysia has increased by 300% in three years, and local brands such as RELX Malaysia have launched “tropical fruits + coconut sugar” special cartridges to accurately cater to regional tastes.
Policy direction: Thailand announced a conditional lifting of the ban on electronic cigarettes, requiring nicotine content to be less than 20mg/ml; Vietnam included electronic cigarettes in the tobacco tax category, and the tax rate was raised to 70%.
Innovation trend: A Shenzhen manufacturer has developed an “AI smart atomization core” that can automatically adjust the nicotine release according to the user’s inhalation strength. It has obtained the EU CE certification and is expected to be mass-produced in 2024-2025.
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