The global e-cigarette market is pivoting sharply toward disposable devices, with Q2 2025 sales up 78% year-over-year (Statista). Driving this shift are ultra-portable designs, nicotine salt formulations, and flavor innovation targeting adult smokers. Major manufacturers are now launching eco-focused initiatives like recyclable housings and battery take-back programs to address environmental concerns. Key markets like the EU and Southeast Asia lead adoption, while China’s supply chain accelerates production of compact 8,000-puff models. This trend underscores consumer prioritization of convenience and performance.
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