The UK Department of Health recently released a white paper, officially integrating e-cigarettes into its “harm reduction strategy”. The plan includes distributing free e-cigarette trial kits through community pharmacies to encourage smokers to switch to nicotine alternatives. This move has triggered polarized reactions: supporters cite NHS research claiming e-cigarettes are 95% less harmful than traditional cigarettes, while critics warn of rising vaping rates among teenagers (8.7% of UK youths aged 16-18 used e-cigarettes in 2023).
Market Response
British brands BLU and SMOK reported a 40% surge in online sales, with convenience stores launching bundled promotions like “e-cigarette + vitamin-infused vape juice” to attract consumers.
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